Classification: / Company Info,
Info: FANTASIA CALCULATOR Corp. was an American consumer electronics distributor active during the mid-1970s.
They rode the massive ‘calculator boom’ era, when the market was suddenly flooded with affordable, handheld electronic calculators for everyday consumers and students.
The ‘American’-label is simply the specific product line or model name chosen by the parent company.
By 1976, the US market was being heavily disrupted by very cheap electronic imports from Japan and Taiwan.
By printing ‘American’ in prominent lettering right across the front of the casing, the company was leveraging consumer patriotism.
It assured buyers they were purchasing a locally sourced, reliable product—which was technically true, given the NATIONAL SEMICONDUCTOR components inside.